Identifying and integrating Key Opinion Leaders (KOLs) was once a simple matter. Brand members would identify the eight to twelve HGVs in a disease class and try to minimize their curry favors, or at least their resistance, if full support was not possible. You can also use tools that will help you find digital influencers and opinion leaders in your field. For example, with tools like BuzzSumo and Rand Fishkins SparkToro, you reach your target audience where they already engage online: the patient intermediary? A quick response to: Opinion leaders: independent experts or representatives disguised as drugs? Ray Moynihan, Guest Editor, BMJ 2. Does this interaction require a minimum level of advertising skills and contextual arbitrage to ensure that it is an interaction between merit, whether in the form of discussion, debate, exchange of experiences, updating education and knowledge, personal opinion or publishing specific product information? Ultimately, pharmacists and health professionals realize that good governance is no longer about influencing opinion, but about harmonizing aspirations and achieving ambitions. Physicians want to meet the needs of patients and Pharma wants to ensure a positive presence in health care that meets these needs. Moynihan R. Leading opinion leaders: independent experts or drug officials in disguise? Brit.Med.J. 2008;336:1402-3. Today`s patients are able to follow their doctors at conferences, conferences and debates and observe prejudices. You can see when doctors` opinion is not based on evidence, but based on opinion. The opinions are those of the KOLs that few patients can treat themselves, if at all, but other doctors say what to do.
Although most physicians are risk-averse professionals and not innovators, if there are no alternatives, it can take an absolute need. But what if these risks are constantly exaggerated? The influence of pharmaceutical companies can cause fear, insecurity and lack of trust between doctors and patients and loss of integrity. If doctors feel uncomfortable, they will avoid giving the treatment they deem appropriate. Uncertainty and Doubt (FUD) harm patients in many ways; they fear being misinformed, feel uncertain about their future and doubt the judgment and motivation of those who have entrusted them with their health and safety. It also prevents selection. Instead of living their lives with confidence, they are terrified. The continuing fear of doctors misbehaving is science, bad medicine and a nightmare to live. Observing the active promotion of FUD by special interests is terribly disappointing for the patient. A key opinion leader (KOL), sometimes called an influencer, is a member of a community whose specialized councils are respected by others in their field.
The main opinion leaders are the public authorities on a particular subject; they generally have a targeted audience, tailored to their niche.